Real 97.1 is a Hot Adult Contemporary radio station. But is
so much more than music.
Real 97.1 is known for a heavy dose of real personalities with
real points of view as well as a blend of great rock and pop music.
Real 97.1 personalities are from all over the country with
a variety of experiences and backgrounds that bring real depth
and real relevance to the Indianapolis market.
Real 97.1 target is a 30-something woman who sometimes watches
Dr. Phil and Oprah and loves relationship reality shows. She is
very active in her social life and has a desire and interest to
focus on various aspects of her own real life. REAL 97.1 helps
her do just that.
Real 97.1 personalities discuss topics that are important and
interesting to their 30-something listeners, engaging them and
creating a bond of friendships compelling the listener to listen.
